14 client stories · 14 industries
Every story on this site is a real engagement with Robert T Fletcher. The situation before, what was changed and in what order, the measured result, and the part that went badly. Names are withheld where the client asked; nothing else is.
14
Documented engagements
14
Industries covered
90 days
Fastest measured turnaround
100%
Published with permission
The case files
SaaS Founder · 14 people · 12 months
Stuck at $1M ARR for seven quarters, with logo churn running near 3% a month.
Robert didn't tell us to raise prices. He made us watch twenty renewal calls until we admitted we were charging for the wrong thing.Read the case
Agency Owner · 22 people · 90 days
A full order book, a burnt-out delivery team and roughly a third of projects shipping late.
I took a two-week holiday in month four and nothing caught fire. That had never happened in nine years.Read the case
Ecommerce Brand · 9 people · 6 months
Paid acquisition costs climbing every quarter, with only 14% of customers ever placing a second order.
We spent two months not chasing new customers. It was the most uncomfortable and most profitable decision we've made.Read the case
Independent Consultant · Solo · 4 months
Positioned as a generalist, competing on price, averaging £3k projects with long sales cycles.
Saying no to eighty percent of enquiries felt like career suicide for about six weeks. Then the right people started arriving pre-sold.Read the case
Startup Founder · 6 people · 5 months
Thirty-one investor conversations, no term sheet, and no consistent explanation of what the company did.
The deck barely changed. What changed was that all three of us finally told the same story in the same order.Read the case
Family Business · 48 people · 8 months
A founder ready to step back at 71, two siblings disagreeing on direction, and almost nothing written down.
Twenty years of knowing how everything worked, and none of it was anywhere but in Dad's head. Writing it down was the inheritance.Read the case
In their words
“I took a two-week holiday in month four and nothing caught fire. That had never happened in nine years.”
Founder · Marketing Agency
Read this caseThe through-line
SaaS Founder · $1.0M to $5.2M ARR, churn down 42%
Agency Owner · On-time delivery 98%, team retention up 60%
Ecommerce Brand · Repeat purchase rate up 110%, LTV 2.3x
Independent Consultant · Average project value £3k to £18k